{"id":294482,"date":"2019-10-14T13:34:22","date_gmt":"2019-10-14T09:34:22","guid":{"rendered":"https:\/\/epress.am\/?p=294482"},"modified":"2019-10-14T13:36:07","modified_gmt":"2019-10-14T09:36:07","slug":"armenia-is-my-hearth-people-are-my-family-banners-cost-26-mln","status":"publish","type":"post","link":"https:\/\/epress.am\/en\/2019\/10\/14\/armenia-is-my-hearth-people-are-my-family-banners-cost-26-mln.html","title":{"rendered":"\u201cArmenia is my Hearth, People are my Family\u201d Banners Cost 26 MLN\u00a0"},"content":{"rendered":"

The government has decided to allocate 48.9mln Armenian drams to the staff of the Prime Minister of Armenia for promoting the messages of \u201cArmenia\u2019s Transformation Strategy 2050\u201d.<\/span><\/p>\n

In accordance with the budget estimate, 26 mln AMD are to be spent on printing and billboard advertising \u201cArmenia is my Hearth, People are my Family\u201d banners.<\/span><\/p>\n

Of the remaining 23 million drams, 18 mln will be spent on printing and promotion of \u201cWe aim to reach\u2026 by 2050\u201d (emotional video messages, the contents of which are not yet finalized), and 4.9 million will be spent to pay for design costs.<\/span><\/p>\n

The allocations are made from the government\u2019s reserve fund.<\/span><\/p>\n

According to the government decision, the advertising services will be procured through the single-source procedure, which means without a tender \u201cgiven the specificity of banner printing and advertising services, shortage of time and urgency of services\u201d.<\/span><\/p>\n

It is not clear what is so \u201cspecific\u201d about printing banners, or why is there \u201ctime shortage and urgency of services\u201d?<\/span><\/p>\n

The contents of \u201cArmenia\u2019s Transformation Strategy 2050\u201d vision is not clear either. Is this a public service advertisement (PSA)? What kind of issues do the messages advertised as part of this vision address? What is the justification for selecting and promoting \u201cArmenia is my Hearth, People are my Family\u201d slogan? Do concepts such as \u201chearth home\u201d and \u201cfamily\u201d need promotion in Armenia? How is this promotional campaign going to be measured, what are the expected results or success?<\/span><\/p>\n

To these questions, the Public Relations department of the staff of the Prime-Minister of Armenia suggested to print them on the formal letterhead of Epress.am, stamp it, sign it and send to the relevant department. They promised to answer the questions submitted in due format and formulation within the terms specified by the law on Freedom of Information.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Do concepts such as \u201chearth home\u201d and \u201cfamily\u201d need promotion in Armenia? How is this promotional campaign going to be measured, what are the expected results or success? What is the justification for selecting and promoting\u2024\u2024\u2024<\/p>\n","protected":false},"author":2,"featured_media":294424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tstyn_error":""},"categories":[66053,66047],"tags":[75265,21313,75266,75267],"_links":{"self":[{"href":"https:\/\/epress.am\/en\/wp-json\/wp\/v2\/posts\/294482"}],"collection":[{"href":"https:\/\/epress.am\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epress.am\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epress.am\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/epress.am\/en\/wp-json\/wp\/v2\/comments?post=294482"}],"version-history":[{"count":0,"href":"https:\/\/epress.am\/en\/wp-json\/wp\/v2\/posts\/294482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/epress.am\/en\/wp-json\/wp\/v2\/media\/294424"}],"wp:attachment":[{"href":"https:\/\/epress.am\/en\/wp-json\/wp\/v2\/media?parent=294482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epress.am\/en\/wp-json\/wp\/v2\/categories?post=294482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epress.am\/en\/wp-json\/wp\/v2\/tags?post=294482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}