Epress.am News from Armenia
A Ukrainian advertising agency has developed an ad for a Czech Republic vodka importing company that uses the images of Adolf Hitler and Joseph Stalin. As reported by Korrespondent.net, the ads, which will appear in the Czech Republic by the end of April, depict the Soviet dictator, through a series of six pictures, gradually turning into Santa Clause and his German counterpart into a rabbit.
The idea is to draw consumers’ attention to the vodka’s “main advantage” — its six-times-filtrated purification process. The images are designed to demonstrate that with sufficient effort, even something that is vile can cause positive emotions.
The image of Hitler seems to enjoy great popularity among advertising agencies, reports Korrespondent.net. His image has been used to sell tourism services, a pizzeria chain and even safe sex.
Each time the Nazi leader’s image is seen in commercials or on advertisements, it sparks protests among Jewish and other organizations — but, unfortunately, this only raises interest toward the advertised product or service.
Although Stalin is not as popular among advertising creators, his image likewise causes heated debates. In Ukraine, Stalin’s image has been used for advertising shawarma, and in Singapore, for social advertising against prostrate cancer.