For the first time in Armenia, an international advertising festival called “Popok” (walnut) will take place in Yerevan from Oct. 28–30, 2010.
According to organizers the Advertising Council of Armenia, the festival will host the best advertising agencies and individual professionals from Armenia and abroad, who will compete for nominations in TV, radio, internet and print advertising, as well as marketing efficiency.
According to the official website of the Advertising Council of Armenia, Popok Advertising Festival “aims to become a strong driving force towards the development of the region’s advertising market and bringing it to international level.”