State of the Blogosphere 2010 Report Looks at Female Bloggers

Technorati’s State of the Blogosphere 2010 report finds blogs in transition — no longer an upstart community, now with influence on mainstream narratives firmly entrenched, with bloggers still searching for the next steps forward, reads the summary of key findings available on Technorati’s website.  

Bloggers’ use of and engagement with various social media tools is expanding, and the lines between blogs, micro-blogs, and social networks are disappearing. As the blogosphere converges with social media, sharing of blog posts is increasingly done through social networks — even while blogs remain significantly more influential on blog content than social networks are.

The significant growth of mobile blogging is a key trend this year. Though the smartphone and tablet markets are still relatively new and most analysts expect them to grow much larger, 25% of all bloggers are already engaged in mobile blogging. And 40% of bloggers who report blogging from their smartphone or tablet say that it has changed the way they blog, encouraging shorter and more spontaneous posts.

Another important trend is the influence of women and mom bloggers on the blogosphere, mainstream media, and brands. Their impact is perhaps felt most strongly by brands, as the women and mom blogger segment is the most likely of all to blog about brands. In addition to conducting their blogger survey, Technorati interviewed 15 of the most influential women in social media and the blogosphere.

These changes are occurring in the context of great optimism about the medium: over half of respondents plan on blogging more frequently in the future, and 43% plan on expanding the topics that they blog about. 

Bloggers who get revenue from blogging are generally blogging more this year than they were last year. And 48% of all bloggers believe that more people will be getting their news and entertainment from blogs in the next five years than from the traditional media. We’ve also asked consumers about their trust and attitudes toward blogs and other media: 40% agree with bloggers’ views, and their trust in mainstream media is dropping.