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Russia’s Yandex Cuts Real-Time Search Deal with Twitter

In a deal that surely gives the middle finger to Google, Twitter has signed a deal with Russian search giant Yandex to provide access to its full feed of public tweets — its Firehose — allowing the company to deliver tweet search results in its Blog Search results, The Next Web reports.

Similar to Google’s Social Search — before it was dropped after Google refused to license Twitter’s full data feeds last year — Yandex will also deliver a dedicated Twitter search engine at twitter.yandex.ru, showcasing messages posted in Russian, Ukrainian, Belarusian or Kazakh, and top feeds in any other language in its results.

“With more than 250 million tweets a day, Twitter is a valuable information source and the fastest way to find out what’s happening in your world,” said April Underwood, Twitter Director of Business Development. “Through this partnership, Yandex and Twitter will work together to make it easier for Yandex users in Russia and elsewhere to find real-time content about the people and things they care about most.”

Anton Pavlov, Yandex’s blog search manager, said in a statement: “People share news, exchange opinions and discuss all sorts of matters in real-time all the time. This kind of information will help us enhance our search results.”

Yandex has about 60 percent market share in Russia, ahead of Google with about a quarter of the market, although global leader Google has recently begun to erode its lead, Reuters reports.

Google disabled its Twitter-focused Realtime search results in July 2011, favoring its own fledgling Google+ social network for social search results.

Twitter continues to share data with Microsoft’s search engine, Bing, renewing the deal in September 2011.

Twitter and Yandex declined to give financial details of their agreement. Microsoft has been reported to have paid $30 million for its deal with Twitter.