A new promotional video for the 2011 Junior Eurovision Song Contest titled “Yerevan: They City of Colors” and sponsored by Armenian Public Television (H1) was recently launched.
In the five-minute video, a group of youth can be seen sitting just outside the Karen Demirchyan Sports and Concert Complex in the Armenian capital, speaking in English about their expectations for the upcoming Junior Eurovision Song Contest and promising visitors a spectacular event. Then, several children can be seen running through the streets of Yerevan each holding a cardboard cut-out in the shape of a Eurovision-participating country with that country’s flag superimposed. Then all the children gather outside the same sports and concert complex and lay their respective “maps” around the Eurovision logo on the ground. They are joined by more children with balloons and cheers.